DREAMWORKS

Since 2018, we have been supporting Dreamworks in developing visibility and merchandise sales for the new franchise "Spirit : Galloping in Freedom". We have set up a partnership with a young Youtuber for the interpretation of the soundtrack of the series and produced a music video. We also brought the series to life through theSpirit Dream Party event in which the winner of a contest was offered a pyjama party at home. Influencers (macro and micro) are part of the levers that we have activated to promote the Spirit series and the derived products, as well as a press relations campaign and a contest.