"SAME SAME BUT DIFFERENT
The study of children and family audiences takes us beyond our borders because curiosity is never a bad thing and it allows us to learn even more about cultural and sociological differences that will shape marketing that is more respectful of the expectations of each country.
Our agency is a founding member of The LEAGUE (Global Family Marketing), the first international network of agencies with expertise in generational, child and family marketing.
The LEAGUE allows us to carry out common strategic reflections by drawing on the experiences and trends of each country while respecting a strong notion of ethics in communication.
WE ACCOMPANY YOU
IN EUROPE AND INTERNATIONALLY
- The realization of international (multi-country) studies (quanti and quali) to survey families and determine major consumer trends, to test your new global communication campaign with children in any country or to determine the appetence of your new products...
- The definition of your "glocal" marketing vision to allow a better joint strategic approach of your Business Units and to bring out certain local particularities.
- The creative approach reveals the similarities or distinctions between families in different countries so that your creative concept is strong and resonates across borders.
- Operational implementation of your activations in each country, with a dedicated native team to facilitate 360° deployment.