OUR PROFESSIONS
OBSERVE
REFLECT
ENGAGE
CREATE
Nous accompagnons les marques françaises et internationales pour créer et enrichir ensemble leurs liens avec les enfants et les familles. Cela est possible grâce à une connaissance pointue des générations d’aujourd’hui et de demain.
STUDIES & INSIGHTS
Faced with ever-changing family models and European generations, active listening is the first pillar of our approach to better UNDERSTAND them and draw relevant INSIGHTS for your brand, your products or your company.
From strategic positioning studies to product offer tests and advertising speeches, we use quantitative and qualitative research methodologies adapted to your challenges to shape your strategic orientations and brand content.
FACE-TO-FACE INTERVIEWS | FOCUS GROUP | QUANTITATIVE STUDIES | SATISFACTION SURVEYS | ONLINE CONSUMER PANELS QUANTITATIVE STUDIES |POSITIONING STUDIES | PRODUCT TESTS | ONLINE FIELDWORK ONLINE FIELDWORK | VERBATIM DATA COLLECTION | REPORTING & ANALYSIS...
STRATEGIC THINKING
Thanks to our Strategic Thinking method, we identify your strengths in order to draw innovative strategic directions to best meet the current and future needs of your targets.
Through this in-depth analysis of your company and its environment, we build with you a new vision of your brand and your products by taking into account 4 essential criteria: the strength of family prescriptions, the customer experience to involve families and children, the coherence of your marketing actions, the multi-channel exposure of families.
AUDIT | GENERATIONAL MARKETING | MARKETING AND COMMUNICATION POSITIONING STRATEGY | CONSULTING | BRANDING | PRODUCT AND SERVICE DESIGN | MEDIA STRATEGY | DIGITAL PERFORMANCE | LICENSING | COMPETITIVE BENCHMARK | TARGET BENCHMARK...
BRAND CONTENT
Because the members of a family and the audiences that surround it have different personalities and expectations that must be taken into account, creating and distributing adapted brand content are fundamental elements of our support in making your offer desirable.
We offer you a personalized strategic approach to give meaning to your brand, embody your values and create a link to federate your customers by offering them a new brand experience.
EDUTAINMENT MATERIALS | CONTENT STRATEGY | STORYTELLING | GRAPHIC EDITION (GRAPHIC CHARTER, ILLUSTRATIONS, PRODUCT GUIDE...) | BRAND TELLING | USER EXPERIENCE | GLOBAL DIGITAL CAMPAIGN GLOBAL DIGITAL CAMPAIGN | VIRAL VIDEOS AND WEB SERIES | WEBSITE | MOBILE APPLICATIONS | WEBZINE...
DIGITAL & SOCIAL MEDIA
Given the scope of the digital ecosystem, the major challenge for your brand is how to develop your visibility and engage your audiences ? Our mission is to accompany you in managing your digital strategy and your e-reputation to generate engagement with different generations and create lasting and unique links with them.
Social media (Instagram, Facebook, TikTok, Youtube, Snapchat...), digital relays, e-events, media plans: we activate the levers adapted to your issues to develop the digital experience of your audiences and make your brand desirable.
SOCIAL MEDIA STRATEGY | COMMUNITY MANAGEMENT | DIGITAL PRESS RELATIONS | SOCIAL ADS, SEA & SEO | DIGITAL MEDIA PLAN |CONTESTS AND VIRAL ANIMATIONS | SOCIAL NETWORKS TRAINING | DIGITAL MEDIA PLANS | WEBSITES & APPS...
INFLUENCER MARKETING
Depending on your issues, we activate together a tailor-made influencer strategy with different targets: children, parents or future parents, families and teachers, who are particularly sensitive to the feedback of their peers. We select influencer profiles (nano, micro, macro) in order to find the perfect mix between visibility and affinity targeting objectives.
Our campaign management and our relationships with content creators are always based on an ethical and responsible approach (respect for laws governing child labor, transparent and trustworthy relationships).
INFLUENCE STRATEGY & MECHANICS | INFLUENCE MARKETING | INFLUENCER SELECTION | CONTRACT MANAGEMENT & COMPENSATION | INFLUENCER RELATIONS | INFLUENCER BRIEFING | MONITORING | INFLUENCER CONTENT AMPLIFICATION | REPORTING | E-REPUTATION | E-RP...
LICENSING
Children's favorite heroes and licenses are an opportunity for your brand to develop its sympathy capital and create a strong link with families and children to boost your sales.
Our mission is to create preference for your brand by writing a real licensing strategy based on precise selection criteria for your licensing partners: notoriety, exclusivity, prescription strength, ability to trigger the act of purchase, concordance with your DNA, news and communication plan planned around the license.
LICENSING DEALS | NEGOTIATION FOR OPTIMIZATION OF LICENSING INVESTMENTS | LICENSING STRATEGY | LAUNCH OF TV LICENSES | LAUNCH OF LICENSED PRODUCT LINES | LICENSING PREMIUM CONCEPTS | NEGOTIATION WITH RIGHTS HOLDERS...
SPACES & EXPERIENTIAL
Welcoming and interacting with families to surprise them and create a positive field contact is a major challenge for brands.
In collaboration with designers and architects, we imagine and design unique customer journeys and family-friendly spaces in shopping areas, communities or hotels to create a strong emotional experience with your brand.
