HiPP BIOLOGIQUE

We have accompanied the HiPP Biologique brand of food for children to strengthen its positioning around the organic axis, to communicate with consumers and professionals of the food industry on its new commitments "Much more than organic", its new products and the opening of "Un Verger dans ma Ville", an innovative initiative, both ecological and educational for families.

For this purpose, the agency developed a consumer charter, the graphic identity of the orchard (charter and logo) and set up BtoB and BtoC press relations campaigns, including the organization of a live digital conference for the launch of the orchard.