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Com' des Enfants - Strategy Communication Agency Marketing Children Family Senior.
10 Sep
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2017: 6 out of 10 births outside of marriage

  • January 23, 2023
  • By admincomdesenfants
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According to a study by INSEE, nearly 60% of the 770,000 births in 2017 took place outside of marriage. Until 1978, this was the case for only one child out of 10, and this figure has been increasing since 1979....

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Com' des Enfants is a marketing and communication consulting agency, expert in children, kids & families targets and specialized in generational marketing. For 15 years, we have been combining a sharp knowledge of the children and family market with a team of multidisciplinary skills at the service of clients, French and international brands. We have developed a wide range of expertise around several areas of competence: Research for children, families & Insights for children and families, Consulting & Strategy in generational marketing, Brand Content, Digital and Social Media Activations, Influence Marketing, Licensing and the creation of spaces and experiences dedicated to children and families.

We bring marketing and communication solutions to any issue related to children and families,

As an agency with a confirmed CSR level thanks to the Afnor's E-label for Active Agencies, Com' des Enfants supports responsible marketing to accompany brands in new forms of commitment.

As a founding member of The League, Com' des Enfants offers international solutions through a "glocal" marketing approach specialized in children, kids and families. Our alliance puts at the service of brands a hundred marketing experts sharing a common vision, values, ethics and clients as well as more than 100 years of accumulated experience.

This alliance was born to offer these global clients and any brand, NGO or institution targeting children and families the best global solutions in strategy, branding, research, social media, influence, customer experience and design with local application for each individual market.

We are a 360° marketing and communication agency with expertise in the world of children, kids and families:

  • Research & Insights: from strategic positioningstudies toproduct testing and advertising discourse, we use quantitative and qualitative research methodologies to survey and understand French and European children and/or their parents, thus obtaining relevant insights for your brand, your products or your company.
  • Strategic Thinking: we advise national and international companies in the reflection of innovative strategic axes supported by a sharp knowledge of the behaviors and expectations of the different family models
  • Brand Content: we create and distribute content (digital, print, videos...) in order to enhance the universe of a brand, a product or a service, in line with the needs and interests of the target audience.
  • Digital & Social Media: we use all the digital exchange platforms in order to create and/or enrich the links and communications between customers and the brand.
  • Influence : We help you define your influence strategy with different targets: children, parents or future parents, families and teachers, all audiences that are particularly sensitive to the opinions and feedback of their peers.
  • Licensing: We help you develop the visibility ofa license at the time of its launch (arrival on TV or new ranges of derived products) or for its maintenance of notoriety. We write a real licensing strategy to avoid selecting licenses at the "opportunity" and to create a real preference for your brand among children and families.
  • Spaces & Experiences: we create and design spaces and activities dedicated to the exchange, sharing and development of families. We create new customer experiences to enhance the brand's positioning.
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