Generations Y & Z: WHO ARE THEY AND DO WE REALLY KNOW THEM?
Complex and fascinating, generations Y and Z interest brands more than ever... But do they really know them?
Like Yin and Yang, they are similar, complementary and yet different... While generation Y laid the foundations of the digital change era with the rise of the Internet, generation Z was born already "configured"! Both are based on the same digital fundamentals but do not have the same degree of digital involvement nor the same uses of tools.
Decrypting!
Shirley Curtat-Cadet, founder of Com' des Enfants, a consulting firm specializing in family and transgenerational relationships, gives us her definition of generations Y & Z and shares her marketing approach to better target them:
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