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Com' des Enfants - Strategy Communication Agency Marketing Children Family Senior.
01 Feb
News

Ultra Violet: color of the year 2018

  • January 26, 2023
  • By admincomdesenfants
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As every year, Pantone designates the color of the year and after the "Greenery" green of 2017, this year make way for Ultra Violet! According to the director of the Pantone Color Institute (Leatrice Eiseman), ...

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03 Jan
News

Best Wishes 2018!

  • January 26, 2023
  • By admincomdesenfants
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"Let us greet together this new year which ages our friendship without aging our hearts." (Victor Hugo) The whole team of Com' des Enfants wishes you a beautiful and happy year 2018, whether it re...

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11 Dec
News

CDE launches the KidsLab®!

  • January 23, 2023
  • By admincomdesenfants
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As a consulting agency specialized in generations, our ambition is to improve the daily life of today's families. This is why Com' des Enfants has created the KidsLab®, a new ...

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29 Nov
News

Family's favorite brands and brands

  • January 23, 2023
  • By admincomdesenfants
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For the 4th consecutive year, the website ShoppingFamille.fr has carried out a large survey among 4850 parents in order to elect the brands and brands preferred by families in 15 universes of their quot...

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27 Nov
Social Media

Case Study PR

  • January 23, 2023
  • By admincomdesenfants
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Press relations to develop your brand Whatever the sector of activity, product or reputation, press relations are an important element in a communication strategy.

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24 Nov
The Kid's Expert Minute, Strategic Thinking

Strategic Thinking: explanation

  • January 23, 2023
  • By admincomdesenfants
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In this new edition of "La Minute Kid'Expert", Shirley Curtat-Cadet explains what Strategic Thinking is and why it is important for brands. Why is Strategic Thinking important for...

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13 Nov
News

CDE at KidExpo!

  • January 23, 2023
  • By admincomdesenfants
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KidExpo, the favorite exhibition for families! Com' des Enfants went to the KidExpo fair a few days ago. In a few years, this fair 100% dedicated to the family has become the must-see event...

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06 Nov
News

Is refusing children an option? - ITW

  • January 23, 2023
  • By admincomdesenfants
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More and more hotels and restaurants are banning children from their premises, especially in the United States and Germany. Is France ready to follow suit? Between "no kids allowed" and...

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26 Oct
Digital

New video for Saforelle Miss

  • January 23, 2023
  • By admincomdesenfants
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Com' des Enfants presents the new video produced for the brand Saforelle Miss (Laboratoires Iprad). Conceived as a testimonial video, this "Instant Miss" video reminds us of the importance of the...

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01 Oct
News

Com’ des Enfants fête ses 9 ans !

  • January 23, 2023
  • By admincomdesenfants
  • 0 comments
Depuis 3 287 jours, Com’ des Enfants s’attache à créer des liens entre les marques et les familles... Joyeux anniversaire des 9 ans à notre agence de conseil stratégique ! Une happy family-story qui ...

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contact@comdesenfants.fr

Com' des Enfants is a marketing and communication consulting agency, expert in children, kids & families targets and specialized in generational marketing. For 15 years, we have been combining a sharp knowledge of the children and family market with a team of multidisciplinary skills at the service of clients, French and international brands. We have developed a wide range of expertise around several areas of competence: Research for children, families & Insights for children and families, Consulting & Strategy in generational marketing, Brand Content, Digital and Social Media Activations, Influence Marketing, Licensing and the creation of spaces and experiences dedicated to children and families.

We bring marketing and communication solutions to any issue related to children and families,

As an agency with a confirmed CSR level thanks to the Afnor's E-label for Active Agencies, Com' des Enfants supports responsible marketing to accompany brands in new forms of commitment.

As a founding member of The League, Com' des Enfants offers international solutions through a "glocal" marketing approach specialized in children, kids and families. Our alliance puts at the service of brands a hundred marketing experts sharing a common vision, values, ethics and clients as well as more than 100 years of accumulated experience.

This alliance was born to offer these global clients and any brand, NGO or institution targeting children and families the best global solutions in strategy, branding, research, social media, influence, customer experience and design with local application for each individual market.

We are a 360° marketing and communication agency with expertise in the world of children, kids and families:

  • Etudes & Insights : via notre pôle "Kids'lab", des études de positionnement stratégique, étude de notoriété aux tests d’offres produits et discours publicitaire, nous utilisons des méthodologies d’étude quanti & quali afin de sonder et comprendre les enfants français et européens et/ou leurs parents, obtenant ainsi des insights pertinents pour votre marque, vos produits ou votre enseigne.
  • Strategic Thinking : nous conseillons les entreprises nationales et internationales dans la réflexion d’axes stratégiques innovants soutenue par la connaissance pointue des comportements et attentes des différents modèles familiaux
  • Création & Brand Content : nous créons et diffusions des contenus (digitaux, print, vidéos...) afin de valoriser l’univers d’une marque, d’un produit ou encore d’un service, en adéquation avec les besoins et les centres d’intérêts de la cible visée.
  • Digital & Social Media : nous utilisons l’ensemble des plateformes d’échanges digitales dans le but de créer et/ou d’enrichir les liens et les communications entre les clients et la marque.
  • Influence : Nous vous accompagnons dans la définition de votre stratégie d’influence auprès de différentes cibles : enfants, parents ou futurs parents, familles et enseignants, autant de publics particulièrement sensibles aux avis et retours d’expérience de leurs pairs.
  • Licensing : Nous vous accompagnons dans le développement de la visibilité d’une licence lors de son lancement (arrivée en TV ou nouvelles gammes de produits dérivés) ou pour son maintien de notoriété. Nous écrivons une véritable stratégie licensing pour vous éviter la sélection de licences à “l’opportunité” et pour créer une véritable préférence de votre enseigne auprès des enfants et des familles.
  • Espaces & Expérientiel : nous créons et concevons des espaces et des animations dédiés à l’échange, au partage et à l’épanouissement des familles. Nous faisons vivre de nouvelles expériences clients pour mettre en valeur le positionnement de marque.
© Com' des Enfants 2023 - Mentions légales - Politique de confidentialité - Création Referencemoi : Agence Web Lille
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