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The child king! - Itw Pharmacist Manager

"A children's area is not suitable for price-oriented businesses, but for those that focus on premium added value. It's not an element of conquest either, but of customer loyalty."

Discover the intervention of Shirley Curtat-Cadet, director and founder of Com' des Enfants, in the magazine Pharmacien Manager. She explains the importance of taking into account the needs of today's children and parents in any customer reception strategy.

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