Com' des Enfants, strategic consulting agency expert in generational marketing, continues its development and announces the awarding of a prize for the Digital Strategy of its client Universal and the winning of 4 new budgets.
Agency wins Troll Digital Strategy Award with client Universal
Com' des Enfants set up a digital activation campaign around Universal's flagship children's license: "The Trolls". The campaign "Poppy's Coronation" reached 2.6 million people and the video linked to the contest and the event was seen 1.4 million times.
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Com' des Enfants wins 4 tenders for 2019
At the beginning of this year, 4 clients entrusted their marketing activation strategy to the agency:
- DREAMWORKS ANIMATION for the development of the notoriety of the Spirit franchise in France, broadcast on Gulli, which is aimed at young girls aged 6 to 12. The agency's plan was based on the production and recording of the Spirit soundtrack video clip, with the youtuber Satine Wallé.
Digital activation, PR, events and influencer operations.
- AUCHAN RETAIL INTERNATIONAL for the launch of a new range of children's toys in 14 countries around the world, with an international communication campaign.
Communication concept, digital video, in-store POS...
- ENTERTAINMENT ONE for visibility actions for the Peppa Pig license on the theme of reading, on the occasion of World Book Day (1), among young children aged 2 to 5.
Influencer operation, digital video, PR.
- CEETRUS for the creation of the Explorateurs en herbe animation "À la conquête de l'Espace" deployed in 17 Au Shopping centers, aimed at children aged 3 to 12. From March 5 to April 27, traffic-generating activities will encourage children to become real cosmonauts (photocall, VR stand, creative workshop, obstacle course, planetarium...).
Scenography, events and children's activities.
(1)World Book Day: World Book and Copyright Day.
