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Com' des Enfants - Strategy Communication Agency Marketing Children Family Senior.
child and school
26 June
News, Society

Children and schooling: rethinking well-being

  • April 7, 2023
  • By admincomdesenfants
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The Innocenti 11 report developed by UNICEF on the well-being of children at school places France in 18th position out of 29 countries, far behind Finland and Denmark. The ...

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19 June
News, Project, Strategic Thinking

May and June: the sun shines for Com' des Enfants!

  • April 7, 2023
  • By admincomdesenfants
  • 0 comments
Com' des Enfants is preparing for a rich summer with new levers and projects activated. We tell you all about our new news!

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parents
12 June
Brand Content, Digital

Parent influencers, a sphere of value

  • 14 avril 2023
  • By admincomdesenfants
  • 0 comments
Peer to peer: parents talking to parents The arrival of a child is always synonymous with upheaval in the family.

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adolescents
05 June
Company, Strategic Thinking

Teens are revolutionizing consumption!

  • 14 avril 2023
  • By admincomdesenfants
  • 0 comments
Les adolescents : digitaux, actifs, engagés ! C’est un fait, les adolescents d’aujourd’hui ne sont plus ceux d’hier. Ma...

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youtubeurs
29 May
Brand Content, Digital, Company

YouTubers, stronger than YouTube Kids

  • 14 avril 2023
  • By admincomdesenfants
  • 0 comments
  Lancée en 2016, la plateforme YouTube Kids destinée aux enfants propose du contenu adapté à chaque âge, ainsi que de nombreuses fonctionnalités pour les parents inquiets...

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familles
22 May
News, Society, Strategic Thinking

The family: not one but many models

  • 14 avril 2023
  • By admincomdesenfants
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Today we marry less, divorce more and have children later. Of course, the model of the so-called "traditional" family perseveres, but recent trends have been...

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15 May
Digital, Company

Enfants et digital, un duo bénéfique !

  • 14 avril 2023
  • By admincomdesenfants
  • 0 comments
Digital natives by definition, kids practice an average of 12 virtual activities per month (1). If the extensive use of new technologies by children questions the...

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vidéos
07 May
News, Digital, Company

Kids and video content consumption

  • 14 avril 2023
  • By admincomdesenfants
  • 0 comments
627 millions de programmes jeunesse sont désormais disponibles en France (1), et cette croissance ne compte pas s’arrêter. Face à cette masse de vidéos disponibles, l’enfant déc...

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expérientiel
30 Apr
Design & Layout, Strategic Thinking

Design and experiential for families

  • 14 avril 2023
  • By admincomdesenfants
  • 0 comments
We hear it all the time: the consumer is no longer just buying a product, but an experience. Easy to say, but is it as simple to do? Think customer experience,...

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24 Apr
News, Project

April at CDE: successful activations!

  • January 26, 2023
  • By admincomdesenfants
  • 0 comments
Com' des Enfants is a long-term partner, and we have no shortage of levers to effectively reach the generations. Defined at the heart of strategies in phase with the market, we have the...

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contact@comdesenfants.fr

Com' des Enfants is a marketing and communication consulting agency, expert in children, kids & families targets and specialized in generational marketing. For 15 years, we have been combining a sharp knowledge of the children and family market with a team of multidisciplinary skills at the service of clients, French and international brands. We have developed a wide range of expertise around several areas of competence: Research for children, families & Insights for children and families, Consulting & Strategy in generational marketing, Brand Content, Digital and Social Media Activations, Influence Marketing, Licensing and the creation of spaces and experiences dedicated to children and families.

We bring marketing and communication solutions to any issue related to children and families,

As an agency with a confirmed CSR level thanks to the Afnor's E-label for Active Agencies, Com' des Enfants supports responsible marketing to accompany brands in new forms of commitment.

As a founding member of The League, Com' des Enfants offers international solutions through a "glocal" marketing approach specialized in children, kids and families. Our alliance puts at the service of brands a hundred marketing experts sharing a common vision, values, ethics and clients as well as more than 100 years of accumulated experience.

This alliance was born to offer these global clients and any brand, NGO or institution targeting children and families the best global solutions in strategy, branding, research, social media, influence, customer experience and design with local application for each individual market.

We are a 360° marketing and communication agency with expertise in the world of children, kids and families:

  • Etudes & Insights : via notre pôle "Kids'lab", des études de positionnement stratégique, étude de notoriété aux tests d’offres produits et discours publicitaire, nous utilisons des méthodologies d’étude quanti & quali afin de sonder et comprendre les enfants français et européens et/ou leurs parents, obtenant ainsi des insights pertinents pour votre marque, vos produits ou votre enseigne.
  • Strategic Thinking : nous conseillons les entreprises nationales et internationales dans la réflexion d’axes stratégiques innovants soutenue par la connaissance pointue des comportements et attentes des différents modèles familiaux
  • Création & Brand Content : nous créons et diffusions des contenus (digitaux, print, vidéos...) afin de valoriser l’univers d’une marque, d’un produit ou encore d’un service, en adéquation avec les besoins et les centres d’intérêts de la cible visée.
  • Digital & Social Media : nous utilisons l’ensemble des plateformes d’échanges digitales dans le but de créer et/ou d’enrichir les liens et les communications entre les clients et la marque.
  • Influence : Nous vous accompagnons dans la définition de votre stratégie d’influence auprès de différentes cibles : enfants, parents ou futurs parents, familles et enseignants, autant de publics particulièrement sensibles aux avis et retours d’expérience de leurs pairs.
  • Licensing : Nous vous accompagnons dans le développement de la visibilité d’une licence lors de son lancement (arrivée en TV ou nouvelles gammes de produits dérivés) ou pour son maintien de notoriété. Nous écrivons une véritable stratégie licensing pour vous éviter la sélection de licences à “l’opportunité” et pour créer une véritable préférence de votre enseigne auprès des enfants et des familles.
  • Espaces & Expérientiel : nous créons et concevons des espaces et des animations dédiés à l’échange, au partage et à l’épanouissement des familles. Nous faisons vivre de nouvelles expériences clients pour mettre en valeur le positionnement de marque.
© Com' des Enfants 2023 - Mentions légales - Politique de confidentialité - Création Referencemoi : Agence Web Lille
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Com' des Enfants - Strategy Communication Agency Marketing Children Family Senior.
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