Com' des Enfants - Strategy Communication Agency Marketing Children Family Senior. Com' des Enfants - Strategy Communication Agency Marketing Children Family Senior.
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Com' des Enfants - Strategy Communication Agency Marketing Children Family Senior.
11 Oct
News, Uncategorized

Communication client : du one-to-one au « one for everyone »

  • 11 octobre 2024
  • Par Com' des Enfants
  • 0 comments
Nous sommes ravis de partager avec vous l'article rédigé par notre directrice clientèle Aurore VANACKER, au nom de l’AACC - association des agences conseil et création, membre de ...

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30 Apr
Not classified

Qui est la Gen Alpha ? Tribune E-marketing

  • 30 avril 2024
  • Par Com' des Enfants
  • 0 comments
"On les appelle les Alphas parce qu'ils ont créé un nouveau monde, qui ne s'appuie plus sur une continuité générationnelle." Parcou...

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CDE tries the reversal day for the first time
15 June
News, Uncategorized

Reversal Day, a managerial dynamic

  • February 10, 2023
  • By admincomdesenfants
  • 0 comments
Reversal Day, what is it? On May 6th, at the Com' Des Enfants agency, the Reversal Day was held, in other words, a day...

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Licensing, a tool for marketing conquest
16 Feb
Not classified

Licensing: a tool for marketing conquest?

  • February 10, 2023
  • By admincomdesenfants
  • 0 comments
Each year, the barometer* of the favorite entertainment brands of European children aged 0 to 14 is published. It is no surprise that in the 2021 ranking, the masto...

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The metaverse: a marketing opportunity
15 Dec
News, Digital, Uncategorized, Strategic Thinking

The metaverse: a marketing opportunity?

  • February 10, 2023
  • By admincomdesenfants
  • 0 comments
What is to be understood through the metaverse If we refer to its English origin "metaverse" is a contraction of "m...

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28 May
Not classified

AFTER CONTAINMENT

  • February 14, 2023
  • By admincomdesenfants
  • 0 comments
A WORLD IN RECONSTRUCTION, A NECESSARY AGILITY OF BRANDS! The Covid-19 sanitary crisis will generate many changes...

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the brand takes action
29 Apr
Not classified

When brands take action

  • February 14, 2023
  • By admincomdesenfants
  • 0 comments
CONSUMER EXPECTATIONS: COMMITMENT & VALUES At a time when crises (sanitary, ecological, etc.) are ...

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Keeping your kids busy on a confined vacation
14 Apr
Digital, Uncategorized, Social Media

Keeping your kids busy on a confined vacation

  • February 14, 2023
  • By admincomdesenfants
  • 0 comments
Since March 16th, schools are closed and all children in France are confined to their homes. Parents have had to adapt to these measures...

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The video format to reach teens
19 Tue
Digital, Uncategorized, Social Media

The video format to reach teens

  • February 14, 2023
  • By admincomdesenfants
  • 0 comments
Since the birth of social networks in the 2000s, we have seen many changes. The codes are changing for the better.

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Children and screen time
04 Mar
Uncategorized, Social Media

Children and screen time

  • February 14, 2023
  • By admincomdesenfants
  • 0 comments
  Screens are an integral part of our lives and those of our children. On average, there are 5 screens of all kinds...

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contact@comdesenfants.fr

Com' des Enfants is a marketing and communication consulting agency, expert in children, kids & families targets and specialized in generational marketing. For 15 years, we have been combining a sharp knowledge of the children and family market with a team of multidisciplinary skills at the service of clients, French and international brands. We have developed a wide range of expertise around several areas of competence: Research for children, families & Insights for children and families, Consulting & Strategy in generational marketing, Brand Content, Digital and Social Media Activations, Influence Marketing, Licensing and the creation of spaces and experiences dedicated to children and families.

We bring marketing and communication solutions to any issue related to children and families,

As an agency with a confirmed CSR level thanks to the Afnor's E-label for Active Agencies, Com' des Enfants supports responsible marketing to accompany brands in new forms of commitment.

As a founding member of The League, Com' des Enfants offers international solutions through a "glocal" marketing approach specialized in children, kids and families. Our alliance puts at the service of brands a hundred marketing experts sharing a common vision, values, ethics and clients as well as more than 100 years of accumulated experience.

This alliance was born to offer these global clients and any brand, NGO or institution targeting children and families the best global solutions in strategy, branding, research, social media, influence, customer experience and design with local application for each individual market.

We are a 360° marketing and communication agency with expertise in the world of children, kids and families:

  • Etudes & Insights : via notre pôle "Kids'lab", des études de positionnement stratégique, étude de notoriété aux tests d’offres produits et discours publicitaire, nous utilisons des méthodologies d’étude quanti & quali afin de sonder et comprendre les enfants français et européens et/ou leurs parents, obtenant ainsi des insights pertinents pour votre marque, vos produits ou votre enseigne.
  • Strategic Thinking : nous conseillons les entreprises nationales et internationales dans la réflexion d’axes stratégiques innovants soutenue par la connaissance pointue des comportements et attentes des différents modèles familiaux
  • Création & Brand Content : nous créons et diffusions des contenus (digitaux, print, vidéos...) afin de valoriser l’univers d’une marque, d’un produit ou encore d’un service, en adéquation avec les besoins et les centres d’intérêts de la cible visée.
  • Digital & Social Media : nous utilisons l’ensemble des plateformes d’échanges digitales dans le but de créer et/ou d’enrichir les liens et les communications entre les clients et la marque.
  • Influence : Nous vous accompagnons dans la définition de votre stratégie d’influence auprès de différentes cibles : enfants, parents ou futurs parents, familles et enseignants, autant de publics particulièrement sensibles aux avis et retours d’expérience de leurs pairs.
  • Licensing : Nous vous accompagnons dans le développement de la visibilité d’une licence lors de son lancement (arrivée en TV ou nouvelles gammes de produits dérivés) ou pour son maintien de notoriété. Nous écrivons une véritable stratégie licensing pour vous éviter la sélection de licences à “l’opportunité” et pour créer une véritable préférence de votre enseigne auprès des enfants et des familles.
  • Espaces & Expérientiel : nous créons et concevons des espaces et des animations dédiés à l’échange, au partage et à l’épanouissement des familles. Nous faisons vivre de nouvelles expériences clients pour mettre en valeur le positionnement de marque.
© Com' des Enfants 2023 - Mentions légales - Politique de confidentialité - Création Referencemoi : Agence Web Lille
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Com' des Enfants - Strategy Communication Agency Marketing Children Family Senior.
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