Being specialized on generations is a knowledge that we pass on to future marketing and communication talents and we are particularly proud to see the initiative of our students in some of their projects.
Ricardo Pinto Maia, from the University of Bordeaux Montaigne(Master Communication and Generations) conducted a study to better understand the differences between generations Y and Z.
After conducting a micro-trottoir on his campus, he conducted an interview with our agency director Shirley Curtat-Cadet:
Generations Y & Z - itw
26
Mar
