Digital natives by definition, kids practice an average of 12 virtual activities per month (1). If the extensive use of new technologies by children raises questions, digital is nevertheless a means of development for the youngest and a precious vector for brands.
Digital to bring people together and raise awareness
Are children too young to understand the world around them? No! 6 years old is when children start to interpret what is right and wrong (2) and this will allow them to feel concerned by social issues. Once these issues have been addressed by the brand, the question of the attention of the youngest children arises, and digital allows to create captivating experiences (3). School bullying, ecology, animal protection: many themes are of interest! Through an iconic character known to parents and their children (Scooby Doo), more than 6,600 children have committed to taking care of their pets in the summer. This web operation for Boomerang TV in partnership with the SPA, orchestrated by the agency, had a certain impact in the press with more than 50 media and blog appearances.
Games and virtual environments, allies of child development
Le marché des jeux vidéos et environnements virtuels connaît une croissance exponentielle depuis 2012 et s’élève à plus de 4,9 milliards d’euros aujourd’hui (4).
Si les 7-10 ans sont plutôt ordinateur et tablette, les 10-14 ans sont résolument smartphone (5). À chaque cible son support, et il faut y penser dès la conception du jeu. Jouer est bénéfique pour l’enfant : dans une juste mesure. L’implication en environnement digital améliore les réflexes, stimule la mémoire et renforce les capacités d’attention (6). Que ce soit par la VR (espaces et motricité) ou le tactile (plaisir du toucher). Ce cercle vertueux permet l’apprentissage, et l’apprentissage de marque !
Children and phygital: the experiential at the service of the youngest
Attracting young people with an innovative digital experience doesn't prevent them from practicing and sharing! A well-designed experience mixing physical and digital can bring the whole family together and bring generations together. For the child, a quality experience is likely to lead to strong emotions... This is, among other things, what allows brands to become love brands from a young age. The animation designed by the agency for Ceetrus (formerly Immochan) mixes virtual reality, manual activities and physical course. The success is there!
EXPERTE EN CONCEPTION D’ACTIVITÉS ET DE SUPPORTS LUDO-PÉDAGOGIQUES PRINT ET DIGITAL. COM’ DES ENFANTS CONÇOIT DES EXPÉRIENCES FORTES AU SERVICE DES MARQUES.
Sources: (1) (4) Médiamétrie, 2016 / (2) Top Santé, 2016 / (3) HBR, 2018 / (5) SELL, 2019 / (6) Poki, 2015
