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Com' des Enfants - Strategy Communication Agency Marketing Children Family Senior.
nuit des rois 2023
30 Mai
Actualité, Digital, New, Projet

Nuit des Rois 2023 : Com’ des Enfants couronnée d’or

  • 30 mai 2023
  • Par Com' des Enfants
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Nous sommes ravies d’annoncer l’obtention de l’Or dans la catégorie Publicité Digitale Cross Canale de la Nuit des Rois 2023 ! Une fierté partagée par notre client, les Laboratoires Gilbert, pour la c...

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vidéos
07 May
News, Digital, Company

Kids and video content consumption

  • 14 avril 2023
  • By admincomdesenfants
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627 millions de programmes jeunesse sont désormais disponibles en France (1), et cette croissance ne compte pas s’arrêter. Face à cette masse de vidéos disponibles, l’enfant déc...

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06 June
News

CDE member of the AACC

  • January 26, 2023
  • By admincomdesenfants
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Com' des Enfants joined, in May 2018, the Association des Agences-Conseil en Communication (AACC), as a member agency of the Customer Marketing delegation. Since 1972, the AACC's mission is to...

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15 May
The Kid'Expert Minute

Generations Y & Z...

  • January 23, 2023
  • By admincomdesenfants
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Generations Y & Z: WHO ARE THEY AND DO WE REALLY KNOW THEM? Complex and fascinating, generations Y and Z interest brands more than ever... But do they really know them?

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26 Apr
News

The dinosaurs are coming...

  • January 23, 2023
  • By admincomdesenfants
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In Aushopping shopping centers! Discover the result of our work for the Immochan group: a 5-week tour of an animation around dinosaurs for children and parents in...

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23 Apr
The Kid'Expert Minute

Being family-friendly...

  • January 23, 2023
  • By admincomdesenfants
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...Or how to welcome families ? In this new edition of the Kid'Expert Minute, Emilie, project manager at Com' des Enfants, explains what it means to be "Family-Friendly" ...

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26 Mar
News

Generations Y & Z - itw

  • January 23, 2023
  • By admincomdesenfants
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Being specialized on generations is a knowledge that we pass on to future talents in marketing and communication and we are particularly proud to see the initiative of our students.

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24 Nov
The Kid's Expert Minute, Strategic Thinking

Strategic Thinking: explanation

  • January 23, 2023
  • By admincomdesenfants
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In this new edition of "La Minute Kid'Expert", Shirley Curtat-Cadet explains what Strategic Thinking is and why it is important for brands. Why is Strategic Thinking important for...

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26 Oct
Digital

New video for Saforelle Miss

  • January 23, 2023
  • By admincomdesenfants
  • 0 comments
Com' des Enfants presents the new video produced for the brand Saforelle Miss (Laboratoires Iprad). Conceived as a testimonial video, this "Instant Miss" video reminds us of the importance of the...

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06 Sep
Brand Content, La Minute Kid'Expert

Brand Content : presentation

  • January 23, 2023
  • By admincomdesenfants
  • 0 comments
In this new edition of the Kid Expert Minute, Aurore, our project manager, explains what Brand Content is and how to set up an efficient Brand Content strategy to create a brand.

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contact@comdesenfants.fr

Com' des Enfants is a marketing and communication consulting agency, expert in children, kids & families targets and specialized in generational marketing. For 15 years, we have been combining a sharp knowledge of the children and family market with a team of multidisciplinary skills at the service of clients, French and international brands. We have developed a wide range of expertise around several areas of competence: Research for children, families & Insights for children and families, Consulting & Strategy in generational marketing, Brand Content, Digital and Social Media Activations, Influence Marketing, Licensing and the creation of spaces and experiences dedicated to children and families.

We bring marketing and communication solutions to any issue related to children and families,

As an agency with a confirmed CSR level thanks to the Afnor's E-label for Active Agencies, Com' des Enfants supports responsible marketing to accompany brands in new forms of commitment.

As a founding member of The League, Com' des Enfants offers international solutions through a "glocal" marketing approach specialized in children, kids and families. Our alliance puts at the service of brands a hundred marketing experts sharing a common vision, values, ethics and clients as well as more than 100 years of accumulated experience.

This alliance was born to offer these global clients and any brand, NGO or institution targeting children and families the best global solutions in strategy, branding, research, social media, influence, customer experience and design with local application for each individual market.

We are a 360° marketing and communication agency with expertise in the world of children, kids and families:

  • Etudes & Insights : via notre pôle "Kids'lab", des études de positionnement stratégique, étude de notoriété aux tests d’offres produits et discours publicitaire, nous utilisons des méthodologies d’étude quanti & quali afin de sonder et comprendre les enfants français et européens et/ou leurs parents, obtenant ainsi des insights pertinents pour votre marque, vos produits ou votre enseigne.
  • Strategic Thinking : nous conseillons les entreprises nationales et internationales dans la réflexion d’axes stratégiques innovants soutenue par la connaissance pointue des comportements et attentes des différents modèles familiaux
  • Création & Brand Content : nous créons et diffusions des contenus (digitaux, print, vidéos...) afin de valoriser l’univers d’une marque, d’un produit ou encore d’un service, en adéquation avec les besoins et les centres d’intérêts de la cible visée.
  • Digital & Social Media : nous utilisons l’ensemble des plateformes d’échanges digitales dans le but de créer et/ou d’enrichir les liens et les communications entre les clients et la marque.
  • Influence : Nous vous accompagnons dans la définition de votre stratégie d’influence auprès de différentes cibles : enfants, parents ou futurs parents, familles et enseignants, autant de publics particulièrement sensibles aux avis et retours d’expérience de leurs pairs.
  • Licensing : Nous vous accompagnons dans le développement de la visibilité d’une licence lors de son lancement (arrivée en TV ou nouvelles gammes de produits dérivés) ou pour son maintien de notoriété. Nous écrivons une véritable stratégie licensing pour vous éviter la sélection de licences à “l’opportunité” et pour créer une véritable préférence de votre enseigne auprès des enfants et des familles.
  • Espaces & Expérientiel : nous créons et concevons des espaces et des animations dédiés à l’échange, au partage et à l’épanouissement des familles. Nous faisons vivre de nouvelles expériences clients pour mettre en valeur le positionnement de marque.
© Com' des Enfants 2023 - Mentions légales - Politique de confidentialité - Création Referencemoi : Agence Web Lille
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Com' des Enfants - Strategy Communication Agency Marketing Children Family Senior.
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