The Kid'Expert Minute

Are you family-friendly?

The "family-friendly" era is here!
A concept at the heart of the brands, all sectors included,
that will delight children and adults alike.

If the daily life of young parents is closely linked to that of their children, many aspire to preserve their social and active life, without abandoning their children. However, a few years ago, it was still difficult to envisage certain "discreet" outings with one's "family clan" without perceiving the sympathetic glances of certain adults, eager for tranquility! It is true that going to a bar, a hotel or an exhibition that does not deal with any of the heroes of one's childhood is of little interest to the child, and can ultimately prove to be tedious for the parents. So, when new places of relaxation or trade dedicated to the reception of the families appeared, the parents showed a certain infatuation!

What does being "family-friendly" mean?

To offer services and spaces dedicated to the well-being of families. Reception, furniture, decoration, activities... everything is designed to make children feel at ease and parents can obtain the information they have come for or the products they have selected. From a simple corner to an area in which the brand will offer a unique customer experience, there is something for every taste and budget. For the retailer, the investment can therefore be controlled and the layout proposal adapted, depending on the available surface.

Investment... but for what gain?

Fitting out the Mini Club - Club Med Palmiye (Turkey)

"A loyal customer is a satisfied customer": an old adage that sums up the objective of this approach. Today, customer satisfaction is achieved by better listening to their needs and expectations. The brand that sets itself apart by investing in its welcome, comfort and well-being is sure to appeal to families looking for better consideration. The "family-friendly" concept therefore has a significant impact on the brand image of the brand that offers it and, above all, has an unfailing power to build loyalty.

So become more than a place to sell, show families that you love them!

Our client's testimony:
"I approached Com' des Enfants to help me enrich one of our childcare offerings. My objective was to create added value in the customer experience offered to the children, but also value for our brand. Com' des Enfants' strategic, operational and graphic support led to the creation and deployment of a new welcome concept, in line with the codes, needs and expectations of Club Med families. This new concept has been implemented in three of our vacation villages to date and we plan to extend it to others as soon as possible. I appreciated the simple, structured and efficient collaboration of Com' des Enfants, as well as their availability and responsiveness to requests." Samuel Dratler, Family & Sports Product Manager at Club Med

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