Brand identity is to the product what the barcode is to the packaging: essential to the sale. A unique DNA that reveals the ambitions and values of a brand while affirming its positioning.
Reaching out to the human person before even seducing the consumer is a grail that is sometimes difficult to achieve. Your customers want transparency.
Brand Content, Storytelling... Working on content to humanize the brand
Behind each company (or even each brand), there are people who, every day, work to ensure sustainability, think about innovations, make strategic choices and develop products/services in the hope of meeting the expectations of target consumers.
What if instead of creating an imaginary barrier and distance between these 2 actors, we involved them through a common story, which they will see evolve together?
Today, the brand's role goes beyond that of a simple producer, creator of products or services. Consumers expect the brand to take responsibility, to be transparent in its discourse and to provide neutral and useful advice to its customers in order to consume better.
Overcome communication barriers to establish a strong link with the consumer
The example of the subject of intimate hygiene for little girls with our client, the brand Saforelle Miss, demonstrates that a narrative discourse can participate in building the brand image and, above all, help parents and children to better communicate on sensitive subjects.
Talking about intimate hygiene for little girls within the family structure is often a source of embarrassment, whether from the point of view of the parent or the child. However, prevention and communication of simple hygiene gestures often allow to avoid the inconveniences of this sensitive area.
By creating a character for Saforelle Miss (Lisa, 5 years old) that we bring to life through stories and various media, we allow families to identify with the brand through playful and de-dramatizing situations. The prevention messages are thus conveyed in a light-hearted tone to send a positive image of the brand and its initiatives.
Lisa's character
Book "Lisa's Day
So are you ready to tell your own story?
Contact us for more information!
