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Com' des Enfants - Strategy Communication Agency Marketing Children Family Senior.
26 Jul
Brand Content, Branding

Humor sells

  • February 10, 2023
  • By admincomdesenfants
  • 0 comments
Consumer who laughs, is already conquered. In everyday life, it is good to say that laughter is fundamental. Humor is a source of fulfillment and a vector of connection. A bias adopted ...

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news, Branding, a favorite among brands
24 June
Brand Content, Saforelle Miss

Branding Kid: a child's play

  • February 10, 2023
  • By admincomdesenfants
  • 1 comment
Branding, a practice increasingly favored by brands. Indeed, branding has become an essential element in any brand communication.

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focus on generational strategy
02 Tue
Brand Content, Company, storytelling, Strategic Thinking

Focus on the generational strategy

  • February 10, 2023
  • By admincomdesenfants
  • 0 comments
A family history Many brands have been around for generations and enjoy a longevity that allows them to share the daily life of families, over the years and time...

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The CSR label for Com' des Enfants
12 Jan
Brand Content, Digital, Social Media, Strategic Thinking

The beautiful news : Our CSR label !

  • February 10, 2023
  • By admincomdesenfants
  • 0 comments
Com' des Enfants is pleased to announce that it has been awarded two stars for the "Active Agencies CSR Label", issued by AFNOR. This certification is the result of our commitment to...

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family
21 August
Brand Content, Digital, Social Media, Society, Strategic Thinking

Family marketing in 2020

  • April 7, 2023
  • By admincomdesenfants
  • 1 comment
Gone are the days of frozen generations. Today, addressing the family is a long-distance race for brands. This requires permanent understanding and anticipation.

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brand
09 August
Brand Content, Digital, Social Media, Strategic Thinking

Launch your brand, license or product

  • April 7, 2023
  • By admincomdesenfants
  • 0 comments
The launch of a brand, a product or a license is a crucial moment for any company. There is no room for chance during this key moment and it is necessary to take care of the...

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parents
12 June
Brand Content, Digital

Parent influencers, a sphere of value

  • 14 avril 2023
  • By admincomdesenfants
  • 0 comments
Peer to peer: parents talking to parents The arrival of a child is always synonymous with upheaval in the family.

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youtubeurs
29 May
Brand Content, Digital, Company

YouTubers, stronger than YouTube Kids

  • 14 avril 2023
  • By admincomdesenfants
  • 0 comments
  Lancée en 2016, la plateforme YouTube Kids destinée aux enfants propose du contenu adapté à chaque âge, ainsi que de nombreuses fonctionnalités pour les parents inquiets...

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14 Tue
Brand Content, Digital, La Minute Kid'Expert, Social Media

Influencers to develop your brand

  • January 23, 2023
  • By admincomdesenfants
  • 0 comments
What is influencer marketing? Influencer marketing is a new way of...

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14 Tue
Brand Content, Social Media

The different degrees of influence

  • January 23, 2023
  • By admincomdesenfants
  • 0 comments
Influencers are today an essential activation lever for brands! And everyone is an influencer... in their own way! There are several degrees of influence...

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contact@comdesenfants.fr

Com' des Enfants is a marketing and communication consulting agency, expert in children, kids & families targets and specialized in generational marketing. For 15 years, we have been combining a sharp knowledge of the children and family market with a team of multidisciplinary skills at the service of clients, French and international brands. We have developed a wide range of expertise around several areas of competence: Research for children, families & Insights for children and families, Consulting & Strategy in generational marketing, Brand Content, Digital and Social Media Activations, Influence Marketing, Licensing and the creation of spaces and experiences dedicated to children and families.

We bring marketing and communication solutions to any issue related to children and families,

As an agency with a confirmed CSR level thanks to the Afnor's E-label for Active Agencies, Com' des Enfants supports responsible marketing to accompany brands in new forms of commitment.

As a founding member of The League, Com' des Enfants offers international solutions through a "glocal" marketing approach specialized in children, kids and families. Our alliance puts at the service of brands a hundred marketing experts sharing a common vision, values, ethics and clients as well as more than 100 years of accumulated experience.

This alliance was born to offer these global clients and any brand, NGO or institution targeting children and families the best global solutions in strategy, branding, research, social media, influence, customer experience and design with local application for each individual market.

We are a 360° marketing and communication agency with expertise in the world of children, kids and families:

  • Etudes & Insights : via notre pôle "Kids'lab", des études de positionnement stratégique, étude de notoriété aux tests d’offres produits et discours publicitaire, nous utilisons des méthodologies d’étude quanti & quali afin de sonder et comprendre les enfants français et européens et/ou leurs parents, obtenant ainsi des insights pertinents pour votre marque, vos produits ou votre enseigne.
  • Strategic Thinking : nous conseillons les entreprises nationales et internationales dans la réflexion d’axes stratégiques innovants soutenue par la connaissance pointue des comportements et attentes des différents modèles familiaux
  • Création & Brand Content : nous créons et diffusions des contenus (digitaux, print, vidéos...) afin de valoriser l’univers d’une marque, d’un produit ou encore d’un service, en adéquation avec les besoins et les centres d’intérêts de la cible visée.
  • Digital & Social Media : nous utilisons l’ensemble des plateformes d’échanges digitales dans le but de créer et/ou d’enrichir les liens et les communications entre les clients et la marque.
  • Influence : Nous vous accompagnons dans la définition de votre stratégie d’influence auprès de différentes cibles : enfants, parents ou futurs parents, familles et enseignants, autant de publics particulièrement sensibles aux avis et retours d’expérience de leurs pairs.
  • Licensing : Nous vous accompagnons dans le développement de la visibilité d’une licence lors de son lancement (arrivée en TV ou nouvelles gammes de produits dérivés) ou pour son maintien de notoriété. Nous écrivons une véritable stratégie licensing pour vous éviter la sélection de licences à “l’opportunité” et pour créer une véritable préférence de votre enseigne auprès des enfants et des familles.
  • Espaces & Expérientiel : nous créons et concevons des espaces et des animations dédiés à l’échange, au partage et à l’épanouissement des familles. Nous faisons vivre de nouvelles expériences clients pour mettre en valeur le positionnement de marque.
© Com' des Enfants 2023 - Mentions légales - Politique de confidentialité - Création Referencemoi : Agence Web Lille
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Com' des Enfants - Strategy Communication Agency Marketing Children Family Senior.
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