Increasingly digitalized households
Buying a new device, creating an account on a social network, communicating online with a family member... It's nothing new, the French are integrating digital into their daily lives a little more each year. In 2021, 92% (1) of households were connected. By going digital, these households give their members easier access to the Internet and social networks.
The new generation was born and raised in a connected environment, both at home and at school. The field of Edtechs (educational technologies) has developed over the last ten years to facilitate the learning and training of kids through digital technology.
Their attraction to the latter is triggered at a very young age. They start by interacting with devices by randomly pressing them and then try to unlock the phones. As they grow up, they play on their siblings' tablets. Create social media accounts before getting their own phone a few years later. More than half of 7-14 year olds (55% (2)) have their own phone.
Whether it's to follow the trend, to chat with friends and family, or to keep up with classes. Kids are doing what their elders did by connecting to the world. In 2021, 63% (3) of children under 13 have an account on at least one social network (not always with parental consent).
Do kids have an easier time with digital?
With this desire to discover the digital environment, kids appear as little geniuses of technology. Anyone born after the 90's is considered a "digital native".
Who has never said or heard "It's easier for you, you grew up with digital!".
Indeed, growing up with the digital world favors the apprehension of this universe. However, this is not enough to master all its uses. It is not innate to know how to print a document, to send an email or to create an IS function in Excel for the most "mathematicians" among us. It is therefore necessary that each child be trained in its use.
Digital education from a young age
Digital education often starts at home. A child can, for example, be accompanied in his first steps on the Web by his parents. Then, during their schooling, they can learn new techniques through the courses they attend. A school accompaniment that allows each child to have the same digital knowledge regardless of his family environment.
Digital can be considered as a real educational asset, as we mentioned with Edtechs previously. Some brands have understood this by offering educational applications that develop children's skills via tablet, phone or computer. This way, children are more attracted to the content thanks to the media that are considered "more attractive" to them.
This is the case for our client, the playful robot Winky, which, with the help of its application Winky Code, allows each child to acquire the basics of coding and programming in a simplified way, while having fun with the robot.
Children being a sensitive target, Winky decided to be accompanied in the strategic reflection of its brand as well as in the realization of its communication actions, mainly digital.
With new technologies that are constantly developing, children are confronted with digital technology at an increasingly early age. Real educational asset, they allow to accompany children in a playful way. Brands are thus born, unveiling their new learning and training methods. Our communication agency specialized in the children and family target will be able to accompany you in your strategic reflection as well as in its execution. We also aspire to develop these new technologies and learning methods for the new generations and those to come.
Sources: (1) Médiametrie 2022 study, (2) Annual barometric study conducted by JuniorCity in 2021, (3) Génération Numérique 2021 study
