Recently, we finalized a very nice project for the brand Saforelle Miss and for which we collaborated with Stéphanie Rousseau, an illustrator for children. We imagined the character of Lisa, a little 5 year old girl, to whom today's little girls can relate. On different media designed by the agency, Lisa explains intimate hygiene to little girls in a playful way.
The character of Lisa
We have created the book "Lisa's Day" around this character. Thanks to an easy reading and with simple words, this playful book allows to explain to the little girls and to their parents, the good hygiene gestures to adopt daily, at home, at school, etc.